Ifeoma Chuks-Adizue is a purpose-driven leader with 21+ years of experience building and scaling global brands across Africa to drive profitable growth, job creation and long-term economic value. Everything she does is anchored in a simple purpose: to eradicate poverty by building systems, businesses and leaders that create millions of well-paying, dignified jobs. Her passion sits at the intersection of purpose-driven leadership and commercial growth in Africa because she strongly believes that strong companies led by leaders anchored in purpose do more than generate profits. Across her career in FMCG, Services and now non-profit, she has led diverse teams to deliver growth in complex climes. CAP PLC (makers of Dulux Nigeria) – She quadrupled revenue and tripled profits in four years while creating 300+ jobs. Historic results indicate these results would have taken the business 30years to achieve. Cadbury NG (Mondelez International) – Reversed a three-year decline and delivered record double-digit growth in Nigeria and Ghana. Procter & Gamble – Led Central Nigeria to become the fastest-growing region in West Africa, doubling distributor revenue in three years. Also delivered double-digit growth in Nigeria during a recession while meeting Kenya’s full-year target in half the time. Today, Ifeoma serves as Managing Director, Africa at Global Citizen where she leads Move Afrika, a pan-African live-music touring circuit that catalyses jobs, skills, tourism, SMEs and investment in a bid to grow Africa’s creative economy.